UCSF School of Nursing

I designed the logo for the “UCSF International Center for HIV/AIDS Research and Clinical Training in Nursing”, a project that Studio19 took on pro-bono. The identity uses UCSF’s brand colors of teal and black and adds red to utilize the AIDS ribbon. The ribbon is shown being wrapped around a white heart, which is an international symbol for nursing. The logo is shown incorporated into business cards, letterheads, postcards, and shown with and without the accompanying text. I also created the brand guidelines for appropriate use.