role_logo design, business cards, letterhead, envelope, brand guidelines



CounterPulse is a San Francisco performance space for risk-taking art that shatters assumptions and builds community. They provide space and resources for artists and innovators, serving as an incubator for the creation of socially relevant, community-based art and culture. They showcase dance and performance art while celebrating diversity of race, class, cultural heritage, artistic expression, ability, gender identity and sexual orientation.


I redesigned their logo pro-bono as part of a Taproot project that gave CounterPulse a grant. They wanted their new logo to be completely updated, dynamic, urban, show motion, reflect “shatter” and a “spotlight”.

primary logo

Secondary Logos


Logo in context

logo explorations